The use of the term “mass customisation” certainly seems catchy early in the 21st century. Some are using the expression when it really doesn’t apply to the business model that they have adopted.
In a prior post, I enumerated the attributes of mass customisation. Mass customisation is a distinct business paradigm with certain attributes just as mass production is a distinct business paradigm with its own set of attributes.
Mass customisation is about producing an end product on demand (and, only after receipt of an order) based on a customer’s requirements that are derived from previously articulated and modularised set of features and options all the while producing that end-product with the same efficiency as a mass-produced product. Mass customisation is an enterprise-wide business strategy that starts with customer input to drive order demand.
TRUMPF
OMAX 
KUKA
MAKINO
BRETON
OCEAN
Leave Your Response